Article, Business Franchisor, January 2012 - Following much anticipation, Nanotek Car Cleaning has launched its ‘flagship’ fixed site in the city of Al-Khobar, in the Kingdom of Saudi Arabia.
The official launch was attended by the Mayor of Al-Khobar, Mr Isam Al Mulla, Nanotek CEO, Jim Cornish, and the Eastern Province’s ‘automotive elite’ including General Managers for the agencies of Hyundai, KIA, Nissan, Toyota, Lexus, General Motors and Porsche – all of whom use Nanotek for the cleaning and pre-delivery of their cars.
“This facility is the new template for our brand in the Middle East region – not only as a fixed site operation but as a base for our mobile operations,” said Fawzi Aqel, General Manager, Nanotek Middle East.
“The operation is based around our core Nanotek car cleaning and detailing service, but we have also extended our offering to include paint protection, headlight renovation, window tinting and body wrapping in order to offer our clients a complete car care service tailored to our market.”
“This will now be incorporated into our franchise model for the Middle East,” said Fawzi.
Since launching in the Middle East in 2006, Nanotek has expanded to include operations in Bahrain, Kuwait, UAE, Sudan and very soon Qatar, as well as many regional centres in Saudi Arabia.
“This is now the blue print for our fixed site operations in all markets and the experience we gain here can be shared with our franchisees around the world.”
Nanotek plan to launch further fixed sites in Jeddah and Riyadhi but will start with the conversion of its current ‘Ecowash’ branded sites in Mecca and Medina.
The launch followed Nanotek being listed as one of Australia’s Top 50 ‘Cool Companies’ by Anthill Magazine along with ‘The best innovative technology in auto business’ at the largest motor show in Southern Russia, ‘MOBI 2011’.