Media Release, 26th July 2013 - Nanotek, the Mobile Car Cleaning Experts, continue to ramp up their digital push with the recent launch of a new ‘like’ campaign on Facebook with the aim of building and increasing interaction with their online community.
This is the first time the Nanotek business has run a campaign of this kind to actively promote their Facebook page. On ‘liking’ the Official Nanotek Facebook page, ‘Nanotek Car Cleaning’, Nanotek’s customers are required to complete a game of skill before going in to the draw to win a free car clean. The game requires contestants to fill in the missing words as seen in Nanotek’s tagline – MOBILE CAR CLEANING EXPERTS, prompting brand interaction and an understanding of what sets Nanotek apart from its competitors.
With 35 FREE Nano-cleans up for grabs, the campaign has already had a huge impact with a 400% increase in likes plus an increase in lead generation since it kicked off on 9th July 2013.
“We’re really excited about the results seen so far. Facebook is a fantastic medium for your brand to connect with existing and potential customers. These days having a business page is scratching the surface of Facebook’s capabilities, we’re not dealing with captive audiences. With Facebook you can create interactive competitions, target specific audience groups, upload posts, images and videos, and even ‘boost’ these posts” says Jim Cornish, Nanotek CEO.
First initiated and liked for its social networking facilities, Facebook is now a global giant with the capabilities to dictate perceptions of products, services and brands. 87% of Australian businesses are signed up to Facebook but only 33% are realising its full potential designing competitions and offering incentives to their customers. With 49.9% of Australian’s signed up, Facebook is a customer goldmine that Nanotek has its sights set on.
As Nanotek has discovered, Facebook is in a state of constant evolution, often being tweaked to better itself and adapt to its growing base of user’s needs; an exemplar of modern business. It is easy to use, and important to keep active, maintain relevance and respond to customer posts. Keep using it regularly, and you will also stay versed with Facebook’s updates!
Nanotek have extended their campaign strategy to a content post plan. The campaign is reposted weekly, and interwoven with quality content posts that are helping Nanotek build relationships with their audience and keeping them engaged with the Nanotek brand.
This might be the first but won’t be the last time Nanotek run a campaign like this. As the Nanotek community grows we are looking to be able to offer more fantastic deals to our online community.
The award winning franchise system has been winning customers over with their patented and exclusive liquid polymer nanotechnology since start up in 2004. The liquid polymer used for a long-lasting clean and superior finish, has enabled Nanotek to champion the challenge of running a sustainable business and introduce customers to the future of car cleaning. The liquid polymer is biodegradable, and the treatment requires no water, meaning it is 100% ecofriendly and mess free.
Nanotek has also mastered meeting the demands of their time-poor customers with the provision of a mobile service that can meet customers anywhere. The mobile business is supported with state of the art technologies to ensure the mess free service can be delivered anywhere, guaranteeing the ultimate convenience.
Nanotek’s Facebook Competition runs until the 19th of August via its Official Facebook Page, ‘Nanotek Car Cleaning’ – https://www.facebook.com/nanotekcarcleaning. Like the page and enter the competition for your chance to win one of the 35 Nano-cleans.