Customer / Franchise

Making ‘Cool Cars’ Your Business

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Article, The Profiler, January 2012 - They say doing what you like is freedom, but liking what you do is happiness. So if you love cars, you’ll relate to the driving force behind mobile car cleaning franchise, Nanotek.

The Australian franchising sensation launched in Sydney in 2004 and has since taken on the world with operations in over 15 countries. Nanotek’s exclusive technology in combination with its mobile service delivery model has created an entirely new market segment – car wash delivery.

“Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office. This is the business reality of a Nanotek franchisee,” says franchisee development manager, Adam Stone.

Going from traditional water washing to liquid polymer nanotechology is a massive paradigm shift, but the results speak for themselves, and it certainly appears that the big players are listening. Nanotek holds the national contract for providing car cleaning services for Qantas Valet, handles product launches for all of Australia’s major car manufacturers and looked after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Australian International Motor Show.

“We get to do some really cool stuff. Every day is different and fund,” says Adam.

Going global

Already with a strong presence in both Europe and the Middle East, Nanotek is now targeting key developing markets for the introduction of the service, starting with Russia.

“Russia is a huge market for us. We launched in <ay 2011 and are already ranked in the top five most popular franchises in the country,” says Nanotek CEO, Jim Cornish.

“Being global means our system has been tested across a range of cultures and climates – from the freezing winters of Russia, to the searing heat of Saudi Arabia. Our Aussie franchisees not only have the benefit of the international head office being in Australia, but also the benefit of our experience from around the world,” explains Jim.

Support System

Nanotek’s global experience and scale enables it to offer its Australian franchisees pricing, technology, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems.

One of the newest franchisees under the Nanotek banner is Ian Franke, based in Camden, NSW. As a former police officer Ian was attracted by the combination of lifestyle and business potential that the Nanotek business model offers.

“I’m my own boss but I have an extensive support system behind me. I can choose my own hours and work my business around my family,” says Ian.

“I wake up in the morning excited and actually looking forward to the day. I’ve bought a piece of land with my wife and we’re just about to start building a house on it to raise our children. I’m also looking at purchasing a second territory and taking more of a management role in the business.”

Exclusive Nanotek territories are now available throughout Australia.


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